The business manager of Tolkien Transport wishes to analyse three strategic options available to the company (Cost-cutting; Diversification; Expansion) under four possible UK macroeconomic conditions: Recession, Low Growth, Medium Growth and High Growth. He has summarised available information in the following pay-off matrix (with impact on company profits in the next year in £000s). Cost-Cutting Diversification Expansion Macroeconomic Conditions Recession Low Growth Medium Growth 100 -120 -250 130 50 30 170 240 300 High Growth 200 300 500

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter5: Business And Economic Forecasting
Section: Chapter Questions
Problem 2E
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  1. The business manager decides to access the latest macroeconomic predictions from the Bank of England. This provides him with the following probabilities: Recession (15%), Low Growth (30%), Medium Growth (35%), and High Growth (20%). Which option is preferred according to the expected monetary value (EMV) criterion? What attitude to risk does this represent?
The business manager of Tolkien Transport wishes to analyse three strategic options
available to the company (Cost-cutting; Diversification; Expansion) under four possible
UK macroeconomic conditions: Recession, Low Growth, Medium Growth and High
Growth. He has summarised available information in the following pay-off matrix (with
impact on company profits in the next year in £000s).
Macroeconomic Conditions
Medium Growth
Recession Low Growth
High Growth
Cost-Cutting
Diversification
Expansion
100
130
170
200
-120
50
240
300
-250
30
300
500
Transcribed Image Text:The business manager of Tolkien Transport wishes to analyse three strategic options available to the company (Cost-cutting; Diversification; Expansion) under four possible UK macroeconomic conditions: Recession, Low Growth, Medium Growth and High Growth. He has summarised available information in the following pay-off matrix (with impact on company profits in the next year in £000s). Macroeconomic Conditions Medium Growth Recession Low Growth High Growth Cost-Cutting Diversification Expansion 100 130 170 200 -120 50 240 300 -250 30 300 500
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