FINANCIAL ACCOUNTING
FINANCIAL ACCOUNTING
10th Edition
ISBN: 9781259964947
Author: Libby
Publisher: MCG
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  1. Territory and Product Profitability Analysis

    Coast to Coast Surfboards Inc. manufactures and sells two styles of surfboards, Atlantic Wave and Pacific Pounder. These surfboards are sold in two regions, East Coast and West Coast. Information about the two surfboards is as follows:

      Atlantic Wave Pacific Pounder
    Sales price $350    $250   
    Variable cost of goods sold per unit (130)   (118)  
    Manufacturing margin per unit $220    $132   
    Variable selling expense per unit (157)   (67)  
    Contribution margin per unit $63    $65   

    The sales unit volume for the territories and products for the period is as follows:

      East Coast West Coast
    Atlantic Wave 2,460   1,230    
    Pacific Pounder 0   1,230    

    a. Prepare a contribution margin by sales territory report. Compute the contribution margin ratio for each territory as a whole percent, rounded to two decimal places, if required.

    Coast to Coast Surfboards Inc.
    Contribution Margin by Territory
     
      East Coast West Coast
         
         
         
         
         
    Contribution margin ratio    

    b. What advice would you give to the management of Coast to Coast Surfboards regarding the relative profitability of the two territories?

    The total contribution margin is_________________   for the East Coast, while the contribution margin ratio is_________________   for West Coast. This is because East Coast sells only Atlantic Wave, which have a   __________________contribution margin ratio but a_________________   contribution margin per unit. In attempting to improve the company’s profitability, it is__________________   that changing the mix of products to the two territories will have much effect. In addition, the variable selling expenses per unit for the ____________________  may be too high.

  2.  
 

 

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