Example case problem Read the following story and discuss what marketers of a women clothing company can do at different stages of this story: "Mary wanted to attend a dinner with a group of friends on this coming Saturday. She saw an advertisement about ZARA clothes on her way back to home two days ago. She was wondering whether she should buy a new dress for the dinner that she will be attending soon. She searched the internet on new fashion and was redirected to a few companies' websites. Mary was excited when she was exposed to so many types of clothes that she can consider buying. She compared the designs and prices among a few retailers. Finally, she decided to buy a blouse from Padini Online Clothing Store." Ex the step to solve the problem: - finding keyword, search engines, as a marketer to make sure that ur brand will get feature when mary is comparing what can u do so that mary can buy u products, or give discount if in physical store, sales can give good recommendations, identify the appropriate promotional tools so that mary will choose ur brand instead other brands

Example case problem Read the following story and discuss what marketers of a women clothing company can do at different stages of this story: "Mary wanted to attend a dinner with a group of friends on this coming Saturday. She saw an advertisement about ZARA clothes on her way back to home two days ago. She was wondering whether she should buy a new dress for the dinner that she will be attending soon. She searched the internet on new fashion and was redirected to a few companies' websites. Mary was excited when she was exposed to so many types of clothes that she can consider buying. She compared the designs and prices among a few retailers. Finally, she decided to buy a blouse from Padini Online Clothing Store." Ex the step to solve the problem: - finding keyword, search engines, as a marketer to make sure that ur brand will get feature when mary is comparing what can u do so that mary can buy u products, or give discount if in physical store, sales can give good recommendations, identify the appropriate promotional tools so that mary will choose ur brand instead other brands

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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