TABLE LOCATION DATA AND CALCULATIONS FOR HEALTH-WATCH Census Tract Population Latitude Longitude Population × Latitude Population × Longitude 15 2,711 42.134 -80.041 114,225.27 -216,991.15 16 4,161 42.129 -80.023 175,298.77 -332,975.70 17 2,988 42.122 -80.055 125,860.54 -239,204.34 25 2,512 42.112 -80.066 105,785.34 -201,125.79 26 4,342 42.117 -80.052 182,872.01 -347,585.78 27 6,687 42.116 -80.023 281,629.69 -535,113.80 28 6,789 42.107 -80.051 285,864.42 -543,466.24 Total 30,190 1,271,536.04 -2,416,462.80
TABLE LOCATION DATA AND CALCULATIONS FOR HEALTH-WATCH Census Tract Population Latitude Longitude Population × Latitude Population × Longitude 15 2,711 42.134 -80.041 114,225.27 -216,991.15 16 4,161 42.129 -80.023 175,298.77 -332,975.70 17 2,988 42.122 -80.055 125,860.54 -239,204.34 25 2,512 42.112 -80.066 105,785.34 -201,125.79 26 4,342 42.117 -80.052 182,872.01 -347,585.78 27 6,687 42.116 -80.023 281,629.69 -535,113.80 28 6,789 42.107 -80.051 285,864.42 -543,466.24 Total 30,190 1,271,536.04 -2,416,462.80
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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The new Health-Watch facility is targeted to serve seven census tracts in Erie, Pennsylvania, whose latitudes and longitudes are shown in Table, along with the population in each census tract (in thousands). Customers will travel from the seven census-tract centers to the new facility when they need health care. What is the target area’s center of gravity for the Health-Watch medical facility?
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