ABC Company will launch its new SKU of pen next month in preparation for the school opening. The president requested for the determination of the base market given the following: Population: 10,000,000; Gender: Male is 33%; Female is 67%; Age: 0-10 is 10%, 11-20 is 20%; 21-30 is 13%, 31-40 is 27%, 41-50 is 20%, 51 AND UP IS 10%; SEC: A is 3%; B is 7%, C1 is 30%; C2 is 15%l D is 25% and E is 20%. Additionally, PQ is 50%. Suppose that your target market is male, ages 21 to 40, belonging to SEC C1,C2 and D. The base market is _________.
ABC Company will launch its new SKU of pen next month in preparation for the school opening. The president requested for the determination of the base market given the following: Population: 10,000,000; Gender: Male is 33%; Female is 67%; Age: 0-10 is 10%, 11-20 is 20%; 21-30 is 13%, 31-40 is 27%, 41-50 is 20%, 51 AND UP IS 10%; SEC: A is 3%; B is 7%, C1 is 30%; C2 is 15%l D is 25% and E is 20%. Additionally, PQ is 50%. Suppose that your target market is male, ages 21 to 40, belonging to SEC C1,C2 and D. The base market is _________.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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ABC Company will launch its new SKU of pen next month in preparation for the school opening. The president requested for the determination of the base market given the following: Population: 10,000,000; Gender: Male is 33%; Female is 67%; Age: 0-10 is 10%, 11-20 is 20%; 21-30 is 13%, 31-40 is 27%, 41-50 is 20%, 51 AND UP IS 10%; SEC: A is 3%; B is 7%, C1 is 30%; C2 is 15%l D is 25% and E is 20%. Additionally, PQ is 50%. Suppose that your target market is male, ages 21 to 40, belonging to SEC C1,C2 and D. The base market is _________.
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