Suppose the relevant market for clothing has ten firms. Three of the firms each have 20.0 percent of total market sales, three of the firms each have 8.0 percent of total market sales, and four of the firms each have 4.0 percent of total market sales.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Suppose the relevant market for clothing has ten firms. Three of the firms each have 20.0 percent of total market sales, three of the firms each have 8.0 percent of total market sales, and four of the
firms each have 4.0 percent of total market sales.
The concentration ratio of the four largest firms in this industry is
percent. (Enter your response rounded to the nearest whole number.)
Transcribed Image Text:Suppose the relevant market for clothing has ten firms. Three of the firms each have 20.0 percent of total market sales, three of the firms each have 8.0 percent of total market sales, and four of the firms each have 4.0 percent of total market sales. The concentration ratio of the four largest firms in this industry is percent. (Enter your response rounded to the nearest whole number.)
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