Julia is driving down Interstate 95 on her way from New England to Florida and sees a billboard saying, "South of the Border" Restaurant and Motel is just 100 miles away." Julia has never heard of South of the Border before. After seeing the sign, she will most likely need "additional" exposure and longer period of time to know this product (restaurant) before deciding to stop at "South of the Border". This is an example of ___________. rejection of advertising. subliminal advertising. product underwhelm. Influncer marketing the lagged effect.
Julia is driving down Interstate 95 on her way from New England to Florida and sees a billboard saying, "South of the Border" Restaurant and Motel is just 100 miles away." Julia has never heard of South of the Border before. After seeing the sign, she will most likely need "additional" exposure and longer period of time to know this product (restaurant) before deciding to stop at "South of the Border". This is an example of ___________. rejection of advertising. subliminal advertising. product underwhelm. Influncer marketing the lagged effect.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Julia is driving down Interstate 95 on her way from New England to Florida and sees a billboard saying, "South of the Border" Restaurant and Motel is just 100 miles away." Julia has never heard of South of the Border before. After seeing the sign, she will most likely need "additional" exposure and longer period of time to know this product (restaurant) before deciding to stop at "South of the Border". This is an example of ___________.
rejection of advertising.
subliminal advertising.
product underwhelm.
Influncer marketing
the lagged effect.
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