Suppose that you are leading PepsiCo’s environmental sustainability efforts. How would you gauge the effectiveness of these programs? How would you communicate your efforts to loyal consumers of your brand?

Based on what you’ve learned about CSR, what effect willCSR considerations have on your job search?

https://www.youtube.com/watch?v=-IBqfqNhDqg

Why is it important for a firm to establish high ethical standards for sustainability? What role do you think marketers playin implementing these standards?

What are the 5 challenges for marketing in 2030 in your opinion? Can politics influence marketing? If yes, how? If not, why not?

Scenario: You have a small start-up management consulting business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present there are no other consulting businesses with which you would compete. You want to target this market segment to build your consulting business. Discuss what kind of marketing strategy would you use for your consulting business and why? What market segmentation would you use? What would your implementation plan be? You want to inspire your consulting team to implement your marketing strategy. What leadership style and kind of power would you use to influence them? Explain. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.

All companies want to have growth, but growth is not all the same in terms of its lasting effects. To get started this week, read the article in Forbes, 13 Factors to Ensure Sustainable Business Growth Links to an external site.. After you read the article, choose a company that you are interested in or would like to work for one day. Assess the company and suggest two growth strategies you would recommend for the company and explain why you have made these recommendations. https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2020/06/08/13-factors-to-ensure-sustainable-business-growth/?sh=7aa2c6975279

Which of the four categories of business markets is Apple Pay best suited for, and why?

Critical Thinking Many consumers are concerned about the environment. They demand green marketing activi- ties and more green products. Still, most do not buy green products because they are a few cents more ex- pensive. How do you explain this? What are marketers doing wrong? Should government intervene? What are your suggestions for successful green marketing?

7. What is sustainability reporting? How is CSR reporting related potentially to firm performance?