Take the following into consideration: Do you believe that marketing technology such as Big Data and Predictive Analytics would have been effective ten to fifteen years ago? Is there a rationale for this?

Keep the following in mind: Do you think that marketing technologies like Big Data and Predictive Analytics would have been successful if they had been available to businesses 15 years ago? Does this make sense?

Does Marketing Create or Satisfy Needs? Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.