structure O b. Complex salesforce structure O c. Customer salesforce structure O d. Product salesforce

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Muna is assigned as Sales
manager of Al Saada and she
needs to create a salesforce
which is organized in such a
way that its personnel sell
only to certain customers for
a soft-drink manufacturer
which will focus its efforts only
on supermarkets.
O a. Territorial salesforce
structure
O b. Complex salesforce
structure
O c. Customer salesforce
structure
O d. Product salesforce
structure
Transcribed Image Text:Muna is assigned as Sales manager of Al Saada and she needs to create a salesforce which is organized in such a way that its personnel sell only to certain customers for a soft-drink manufacturer which will focus its efforts only on supermarkets. O a. Territorial salesforce structure O b. Complex salesforce structure O c. Customer salesforce structure O d. Product salesforce structure
CRM in practice can include
the following;
O a. Instagram
O b. Contact center
automation
O C. Call centers
O d. All of the above
Transcribed Image Text:CRM in practice can include the following; O a. Instagram O b. Contact center automation O C. Call centers O d. All of the above
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