Streng ple is a long-established vehicle dealer. Due to government regulations Streng plc has determined that large-engined leisure vehicles are a product form which is leaving its maturity stage In light of product life cycle analysis, which of the following best describes the current state of this product form? A. Unit costs are high because of low output and expensive sales promotions B. Competitors are entering the market so unit costs are falling C. The rate of sales growth is increasing and profits are at a good level D. Competition is fierce and profits are falling
Streng ple is a long-established vehicle dealer. Due to government regulations Streng plc has determined that large-engined leisure vehicles are a product form which is leaving its maturity stage In light of product life cycle analysis, which of the following best describes the current state of this product form? A. Unit costs are high because of low output and expensive sales promotions B. Competitors are entering the market so unit costs are falling C. The rate of sales growth is increasing and profits are at a good level D. Competition is fierce and profits are falling
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Streng ple is a long-established vehicle dealer. Due to government regulations Streng plc has determined that large-engined leisure vehicles are a product form which is leaving its maturity stage
In light of product life cycle analysis, which of the following best describes the current state of this product form?
A. Unit costs are high because of low output and expensive sales promotions
B. Competitors are entering the market so unit costs are falling
C. The rate of sales growth is increasing and profits are at a good level
D. Competition is fierce and profits are falling
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