“Strategic Management is a business imperative that must not be accepted grudgingly or half-heartedly. Instead, it must be practiced with full vigour and straight from the heart passion and this certainly helps the companies in the long run” Required Using examples and illustrations from Kenyan companies of your choice, critically analyse this statement.
“Strategic Management is a business imperative that must not be accepted grudgingly or half-heartedly. Instead, it must be practiced with full vigour and straight from the heart passion and this certainly helps the companies in the long run” Required Using examples and illustrations from Kenyan companies of your choice, critically analyse this statement.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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“Strategic Management is a business imperative that must not be accepted grudgingly or half-heartedly. Instead, it must be practiced with full vigour and straight from the heart passion and this certainly helps the companies in the long run”
Required
Using examples and illustrations from Kenyan companies of your choice, critically analyse this statement.
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