Spendthrifts approach shopping through: a.) Calculating each component of the retail price b.) Pay top dollar for exclusive goods c.) Online mediums d.) Quicky purchasing items on deals

1. As a student, how does your friend affect your buying behavior of choosing where to eat after school? Explain.

D4)

Consumer purchases are influenced by cultural, personal, and psychological characteristics. A. Cost B. Social C. Health D, Profit E. Technological Reset Selection

in class we discussed the various types of camera's that Canon offers to consumers. Some are entry level point and shoot cameras geared towards a novice user, while others are for professionals and cost thousands of dollars. Canon has developed these different products to satisfy the needs of various. that exists for cameras. A Market Segments B) Opportunities C Demographics D) Positioning Segments E None of the above

what is an analysis approach that attempts to determine the impact of different factors (price, promotion) on consumer’s individual choices (joining, cross buying, leaving).

When a company considers and tries to preserve an individual's long-term interests, they are using a _____________. orientation   Question 5 options:   sales orientation   product orientation   societal marketing orientation   All of the above

Mindy immigrated to Canada when she was 10. She bought her first washing machine in her 30s, but still washes all her white clothes by hand like she did in her old country. They believed that the best wash came by hand. What affected Mindy’s consumer buying process?   Question 3 options:   Cultural values   Social Class    Social influencers   Subcultur

Give Me a Coupon That I Can Use Online! While consumers certainly enjoy coupons, what do retailers stand to gain? Turns out, plenty. The study suggests that coupons have a signifi cant impact on retailers’ bottom lines, in addition to the obvious consumer benefi t, as couponers are likely to spend more, have higher satisfaction, and return to the retailer where the coupon was used, according to Online Shopper Intelligence, a study from Boston research company Compete. More than half of the consumers who used a coupon code during their last online purchase said that if they had not received the discount, they would not have bought the item(s)—57 percent said no, 43 percent yes—and more online shoppers are using coupons now than ever. One-third of online shoppers reported that they generally use coupon sites while shopping online, and 35 million consumers visited coupon sites monthly. Coupons have a high return on investment, as the small discount consumers receive…

1. List the three stages in the consumption process. Describe the issues that you considered in each of these stages when you made a recent important purchase. 2. State the differences between the positivist and interpretivist approaches to consumer research. For each type of inquiry, give examples of product dimensions that would be more usefully explored using that type of research over the other.