Some questions for Strengths What is their competitive advantage? • What do they do better than their competition? How do they differentiate themselves in the market? ● ● General Feedback Some Questions for Weaknesses • What is the company not doing well? • What is it that they have control over and are not doing it properly? ● Are there resources the company lacks? Are there processes that need to be improved? ● ●
Some questions for Strengths What is their competitive advantage? • What do they do better than their competition? How do they differentiate themselves in the market? ● ● General Feedback Some Questions for Weaknesses • What is the company not doing well? • What is it that they have control over and are not doing it properly? ● Are there resources the company lacks? Are there processes that need to be improved? ● ●
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Please provide the strengths and weakness of Amazon following the criteria in the images
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