some people believe that the higher a product is priced, the more likely it is that people will want to buy it .explore to what extend prices influence potential buyers and account for other factors that influence people to buy a product.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
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some people believe that the higher a product is priced, the more likely it is that people will want to buy it .explore to what extend prices influence potential buyers and account for other factors that influence people to buy a product.

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