Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Some meat products are labeled as “75% fat” or “25% lean”. Which theory explains this phenomenon? Based on this theory, which option (75% fat vs. 25% lean) are people more likely to choose?
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