Shopbots are online sites for finding the best prices on goods you need. No shopbot searches the entire internet, so its a good idea to use more than one to get the best deals. Furthermore, not all shopbots quote shipping and handling costs. Imagine you want to buy a new headset and are considering investing in Beats. Go online to find reviews and prices. Here are some shopbots to try: MySimon.com, PriceGrabber.com, PriceSCAN.com and YahooShopping.com Which of the shopbots offers the most information? How helpful are the consumer reviews? The product descriptions? Which shopbot is easiest to use? The hardest? Why? Write down some of the prices you find online and then go to a local store, such as Walmart or Target, and compare prices. Does either source (online or brick-and-mortar) consistently offer the best price? Compare shopping online to shopping in stores. What are the advantages and disadvantages of each? Which has the best total product offer?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Shopbots are online sites for finding the best prices on goods you need. No shopbot searches the entire internet, so its a good idea to use more than one to get the best deals. Furthermore, not all shopbots quote shipping and handling costs. Imagine you want to buy a new headset and are considering investing in Beats. Go online to find reviews and prices. Here are some shopbots to try: MySimon.com, PriceGrabber.com, PriceSCAN.com and YahooShopping.com

  1. Which of the shopbots offers the most information? How helpful are the consumer reviews? The product descriptions?
  2. Which shopbot is easiest to use? The hardest? Why?
  3. Write down some of the prices you find online and then go to a local store, such as Walmart or Target, and compare prices. Does either source (online or brick-and-mortar) consistently offer the best price?
  4. Compare shopping online to shopping in stores. What are the advantages and disadvantages of each? Which has the best total product offer?

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