Select the product categories for consumerproducts:O Accessories, Specialty, Unsought,CapitalO Specialty, Capital, Shopping, BasicO Shopping, Convenience, Specialty,UnsoughtConvenience, Capital, Accessories,SpecialtyUnsought, Shopping, Basic, CapitalCapital, Assecories, Basic,Convenience

Consumer products also known as Final goods, are the goods that bought by the individual or any…

Answered: Select the product categories for…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Upscale market are A and B consumers which are more exclusive in the aspect of distribution and product availability. To target and expand brand extension and reach low end market, they have to adopt the decision of: Group of answer choices a. use local endorser b. price reduction c. quantity reduction d. re-packaging product into sachets
"Healthy Basket" is an online retailer focusing on organically-grown fresh vegetables, fruits, staples under its own label across the categories like "Kitchen's fresh", “Healthy snacks", "Culinary Delight" "and Connoisseur “. The products are expected to deliver high GMROI and deeper connect with its target buyers. The retailer's target market is the premium and health-conscious urban shoppers. The products are sourced directly from farmers. The online retailer has a contract farming agreement with majority of the farmers in Karnataka, UP, MP and Maharashtra. own production centers. At present it deals in 700 plus product varieties across all categories. Management is now planning to launch brick and mortar stores in T-1 cities. The pilot launch is confined to only two metro cities. Not many corporate retailers are serving this space presently and thus management feels that they would enjoy early bird advantage if they get their act right. Suggest a store format and store layout the…
Among the identified 7P's of marketing, which are the most appropriate marketing mix in a sari sari store business and why. Justify your answer by citing examples
1. There are so many television sets on the market, and they are often expensive. They vary so much on quality and features that consumers often want to compare various brands when making their purchases. A new TV would probably be considered a _____________ product. a. specialty b. shopping good c. luxury product d. unsought good e. convenience 2. Shopping products are: a. found in more stores compared to specialty products b. purchased immediately after the consumer realizes he or she needs them c. purchased without significant planning d. usually more expensive than specialty products e. Extensively available in a lot of retail stores
22- For which of the following is demand likely to be least elastic to price changes? Group of answer choices theater tickets spring break vacations restaurant meals prescription drugs 23- Which of the following is NOT a sales promotion directed at consumers? Group of answer choices premium allowance (slotting fee) sweepstakes coupons 24- When manufacturers or brands want to choose retailers, a key factor in that decision is Group of answer choices where their target customers expect to find their products how many employees the retailers have whether customers will find the store atmospherics appropriate to the location if customers are using credit cards or cash to make purchases
20- Which one of the following is the benefit for setting manufacturer’s suggested retail price? a. Drive the competitors b. Reduce retail price competition c. Raise prices and earn profits d. Increasing the value of the product
1. What is new market target of beauty products. 2. What is new market target of food products.
Mulling over M & M In the 1930s Spanish Civil War, Forrest Mars saw soldiers eating chocolate pellets with a hard shell to carry these chocolates easily without the risk of melting. This gave him an idea, and the M&M’s Plain Chocolate Candies were introduced in the USA market in 1941. The product was a hit with the American soldiers and U.S. Army became its first big customer as it gave the soldiers an option to carry chocolate in tropical climates without melting. In 1949, the brand introduced the tagline “Melt in your mouth, not in your hand,” and this led to a considerable increase in its sales because it delivered on a solid insight, especially from parents who did not like to see their children making a mess when eating chocolate. M&M’s are button-shaped chocolate-filled candies with hard shells surrounding a filling which varies depending upon the type of M&M’s. The product is available in various colors – red, yellow, orange, brown, green, and blue. Initially,…
Mulling over M & M In the 1930s Spanish Civil War, Forrest Mars saw soldiers eating chocolate pellets with a hard shell to carry these chocolates easily without the risk of melting. This gave him an idea, and the M&M’s Plain Chocolate Candies were introduced in the USA market in 1941. The product was a hit with the American soldiers and U.S. Army became its first big customer as it gave the soldiers an option to carry chocolate in tropical climates without melting. In 1949, the brand introduced the tagline “Melt in your mouth, not in your hand,” and this led to a considerable increase in its sales because it delivered on a solid insight, especially from parents who did not like to see their children making a mess when eating chocolate. M&M’s are button-shaped chocolate-filled candies with hard shells surrounding a filling which varies depending upon the type of M&M’s. The product is available in various colors – red, yellow, orange, brown, green, and blue. Initially,…
3 Products and services fall into two broad classifications based on the types of consumers that use them. Which is one of these broad classes?Select one: a. industrial productsb. supplies and servicesc. specialty productsd. materials and parts
P&G maintains a large assortment of different products positioned into many different categories. P&G’s total assortment of product brands in all categories would be an example of the firm's:______________. a. business categories. b. product mix. c. brand extensions. d. line extensions.
Product Choice Make a final decision about whichproduct you will purchase. Describe the heuristics thataided in your decision making

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Select the product categories for consumer products: O Accessories, Specialty, Unsought, Capital O Specialty, Capital, Shopping, Basic O Shopping, Convenience, Specialty, Unsought Convenience, Capital, Accessories, Specialty Unsought, Shopping, Basic, Capital Capital, Assecories, Basic, Convenience