Marketing is managing

Compare and contrast the four Ps approach to marketing versus the value approach (creating, communicating, and delivering value)

Under the Frito-Lay organization, what avenues are open to achieve coordination between various marketing related activities

Define marketing environment and discuss the two parts that make up a company’s marketing environment.

how marketing works with its partners to create and deliver customer value?

Enhancing and optimizing customer retention and loyalty is an important part of any marketing plan. Explain why this is the case, and give two examples of businesses that use this strategy?

Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and distribution management Marketing and the Virtual Marketplace Computers: Dell and Apple Research and discuss the marketing promotions used by the two organizations in your chosen category Compare and contrast the promotional activities – both online and offline – and discuss why they are successful/or not You should review World Wide Web and all other media (TV, radio, print, promotional events and items) to view promotions currently being used by both organizations (You can also use the Library’s Full Text database to research articles about these companies’ marketing strategies) Focus your comments on the communication medium and messages, and how they align with the 4 P’s Discuss the characteristics of consumer behavior Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and…

Take a position Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.

How does multi-channel marketing facilitate the nurturing of customer relationships and driving customer loyalty?

Does Marketing Create or Satisfy Needs? Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.