Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Scenario Two:

Joe’s Taco Hut has a very successful lunch restaurant business in downtown Tulsa, OK.  Lately, Joe has been considering adding a delivery component to his business that would offer delivery within 5 miles of his downtown location during the lunch business hours (11a.m. – 2:00p.m.)  Joe wants to conduct market research within his restaurant among his existing customers to see if they would use delivery service during his lunch hours.

 

Write 4 questions using an Ordinal Scale that Joe could use for an in-restaurant survey:

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