rs c. The .25 person number found in the COA example result came from 1000 page views that cost 30 dollars. The cost of acquisition of a paying customer in the example was 120 dollars. This means it required 4000 page views or 4*30 dollars. Consequently, 4000 page views ($120) results in one paying customer 4*.25. d. All are true
rs c. The .25 person number found in the COA example result came from 1000 page views that cost 30 dollars. The cost of acquisition of a paying customer in the example was 120 dollars. This means it required 4000 page views or 4*30 dollars. Consequently, 4000 page views ($120) results in one paying customer 4*.25. d. All are true
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Based on the COA example in the marketing math spreadsheet, how can you purchase 1 paying customer when 1000 page views resulted in only .25 of a paying customer?
a. This is an irrelevant concern.
b. Because one customer purchases 2000 dollars
c. The .25 person number found in the COA example result came from 1000 page views that cost 30 dollars. The cost of acquisition of a paying customer in the example was 120 dollars. This means it required 4000 page views or 4*30 dollars. Consequently, 4000 page views ($120) results in one paying customer 4*.25.
d. All are true
e. All are false
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