Retailers must decide on which three major product variables? A. Product assortment, services mix, and store atmosphere B. Product assortment, price, and location C. Product assortment, store atmosphere, and price O D. Product assortment, services mix, and location O E. Product assortment, services mix, and price

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Retailers must decide on which three major product variables?
O A. Product assortment, services mix, and store atmosphere
O B. Product assortment, price, and location
O C. Product assortment, store atmosphere, and price
D. Product assortment, services mix, and location
O E. Product assortment, services mix, and price
Transcribed Image Text:Retailers must decide on which three major product variables? O A. Product assortment, services mix, and store atmosphere O B. Product assortment, price, and location O C. Product assortment, store atmosphere, and price D. Product assortment, services mix, and location O E. Product assortment, services mix, and price
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