Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Recall that the Levi's personal pair project was largely a product differentiation approach. Which of the following statements, assuming they are true, would provide the most compelling evidence to argue that Levi’s Personal Pair Project would add value?

Group of answer choices
Customer’s perception of the value of the customized jeans is very high
The Personal Pair Project’s cost estimates are accurate
Both of these items would be of equal importance
Neither of these items would impact the success of the Personal Pair Project as a differentiation strategy
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