Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- Buyers have a right to receive adequate information about the product True Falsearrow_forwardProvide the following analysis: 1) an analysis of the target audience; 2) your purpose in writing; 3) the product/channel you chose and why. Explain what kinds of visuals you might use in this sort of document. Then, also write the complete message. Scenario You are an Assistant of a local tech company -Tangley Academy. It seems that one staff member is taking orders for her handmade pot holders and always has samples on display in the office. There is even a staff Facebook page; people are always on there, discussing their iphones or selling used electronics. In fact, a staff member is running a photography business out of their cubicle. Even if the workplace is relaxed, all this buying and selling seems to be a distraction and a problem that is even causing conflicts over money and services that are not work-related. You want to convince your co-workers that the use of the workplace for home-based businesses has to be changed. You want to suggest that the other "business ventures"…arrow_forwardStatement 1: Unless it appears otherwise, business advertisements of things for sale are not definite offers, but mere invitations to make an offer.Statement 2; The advertiser is bound to accept the highest or lowest bidder, unless the contrary appears. a. Both statements are true b. Both statements are false C c. Only statement 1 is true d. Only statement 2 is truearrow_forward
- Which of the following best describes the difference between financial accounting and tax accounting? Financial accounting is what managers use for internal, decision making purposes while tax accounting is used for creditors, investors, and the general public. They are both used for income tax reporting purposes, and they are both required by the SEC to be issued and made public so that they can be used by creditors, investors, and the general public Financial accounting is used for income tax reporting purposes and tax accounting is used by managers for internal, decision making purposes. Financial accounting is used by creditors, investors, and the general public, while tax accounting is used for income tax reporting purposes None of these answers is correctarrow_forwardASSIGNMENT ONE Critical thinking is important for making judgments about sources of information and forming your own arguments. It emphasizes a rational, objective, and self-aware approach that can help you to identify credible sources and strengthen your conclusions. Critical thinkers use skills which enable them to analyse information and process it rationally to determine the value of the information and make a decision: (i) Critically explain four (4) areas of how critical thinking skills are developed; and (ii) Justify that lateral thinking is a manner of solving problems using an indirect and creative approach through reasoning that is not immediately obvious. And in the process clarify the above assertion by defining four (4) types of thinking tools:arrow_forwardProvide some criteria for citing sources. What are the ramifications of plagiarizing?arrow_forward
- If the salesperson listens carefully to the response without talking, the buyer is more likely to reveal information about the challenges and the negotiation positions in his or her own words. TRUE FALSEarrow_forwardWhich of the following statements about tax-exempt entities is inaccurate? They are exempt from payroll taxes on employees and most other taxes They generally serve the public good without competing against for-profit entities They are exempt from Federal income tax They are covered in the IRC Section 501arrow_forwardWhich of the following statements, if made by a seller who knows the statement to be untruthful, would NOT be misrepresentation of a material fact resulting in a cause of action for fraud? a. "This horse is only six years old." b. "There is no better car in the world." c. "The tires have less than 5,000 miles on them." d. "This car gets 28 miles per gallon."arrow_forward
- What precisely do you mean by "declaration statements" when you use the term?arrow_forwardWhich of the following statements about unbalanced bids is correct? O An owner may reject a heavily unbalanced bid as an irregular bid Owners may sometimes accept a small amount of front-end unbalancing so a contractor can finance the early stages of a project Unbalancing a bid to take advantage of an owner's error is unethical Unbalanced bids are not a problem - the owner pays the same as with a balanced bidarrow_forward35) To be a 'first-mover’, it is necessary to: Be the first to complete basic research and development Be the first to have an incremental improvement on an existing product Both a and b Neither a nor barrow_forward
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