Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Real company example of a merger in a business strategy.
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- You and a group of enthusiastic colleagues have recently graduated from university, and are eagerly discussing a possible joint entrepreneurial venture, focusing on the production of environmentally friendly electric vehicles. To fund this new venture, the team has been advised to come up with a solid implementation plan, supported by the strategy implementation framework to include detailed information on the business concept, strategic vision, mission, revenue model, financial objectives, and projections and much more. The rising use of hybrid and environmentally friendly electric vehicles (EVs) represents a significant shift in the automotive industry, with various factors contributing to its increasing popularity, environmental awareness and climate change concerns topping the list. Considering how competitive the business sector is today, it is important that you also consider various alternative organizational strategies, as well as develop a sustainable competitive advantage, to…arrow_forwardSo if Bradley was a Manufacturing or retail etc company what would be the best answer in this context?arrow_forwardResearch a recent merger between two companies and explain your thoughts on whether this was a good move or not, provide rationale.arrow_forward
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