Ratio analysis is important for a company to keep a close eye on what is happening within their organization. It can bring to attention any weaknesses or strengths that may be evolving. It is important when there is a red flag of weakness that it is investigated to determine what must be repaired to bring it back to the positive. The information used in ratio analysis comes from the financial statements, and if that information is not true to what is really happening, this will result in erroneous ratios being analyzed. When performing a company analysis, you have to assume that the given information is true and correct. If it is not, this could affect the company's bottom line. Discuss at least three limitations of ratio analysis.

Calculate materiality for the client, assuming that it is a profit-oriented company and moderate audit risk. Explain why you chose the base you did and why you chose the percentage. You may use guidelines from the textbook or the case study and should refer to the specific guidelines you used in your answer.      Current Year   Prior Year  Sales/revenue (net)    30,381,954   26,290,518 Expenses      7,263,786     6,519,376 Gross Margin      8,378,660     7,280,887 Pre-tax Income      1,114,873        761,510 Current Assets    18,993,546   16,966,273 Current Liabilities      8,221,991     6,810,164 Total Assets    19,679,541   17,670,625

In the scenario, where employer has been putting more emphasis on controlling costs for the various businesses. With the slowing of overall spending in one sector, while ordering managers to closely monitor expenses, selling several companies and giving vice presidents greater responsibility for statements of financial positions. Whatpositive and negative consequences might this pose to the company in future fraud prevention? Outline at least three of each type.

In the complex landscape of business decisions, the question of when to drop an unprofitable customer emerges as a strategic concern for many companies. In considering the decision of when to drop an unprofitable custome what factors should a company weigh to strike a balance between short-term financial losses and long-term strategic gains? Reflect on the ethical implications of discontinuing a customer relationship and how it may impact the company's reputation. Additionally, discuss alternative approaches to managing unprofitable customers, such as implementing price adjustments, renegotiating terms, or offering additional value to enhance customer loyalty. How do different industries and business models influence the calculus of retaining or parting ways with unprofitable customers? Chapter 7 of your textbook takes a deeper look at product and customer margins. In your opinion, when should unprofitable customers be dropped (if at all)? Provide personal examples, research and…