Questions: 1.1 With the use of relevant research examine the concept of buyer persona and elaborate on how organisations can use this concept to develop a strategic digital marketing plan. 1.2 Examine the importance of content creation for buyer personas on branding.

Q: Environmental scanning provides information about social, economic, technological, competitive, and ...

A: Marketing is important for various firms. Marketing of product helps firms to increase their sales a...

Q: Is product obsolescence a boon or bane?

A: In the industrial industry, product aging can cause problems at all levels, from firm owners to oper...

Q: Describe the factorscontributing to thesuccess or failure of anew product or service.

A: A significant part of the accomplishment in new item dispatches lies in the arranging that happens a...

Q: An example of "barnacles" would be the so called "Apple Fanboys" that buy whatever product Apple rel...

A: Introduction: Barnacles are a set of  customer who are loyal with the firms but they are not profit...

Q: Distinguish among industrial, reseller, and government organizational markets.

A: Industrial Market-The industrial market is a marketing category based on business-to-business operat...

Q: What is the difference between product positioning and productrepositioning?

A: The elements of marketing helps to make planning regrading allocation of resources and funds in the ...

Q: In relation with the "Cost Leadership Strategy". Explains the bargaining power of buyers.

A: When companies operate and run their businesses in market, they are not the single player in a speci...

Q: What mode of entry could a company follow if it has no previous experi- ence in global marketing?

A: Direct Exporting Direct exporting entails sending your goods and products straight to a foreign m...

Q: Provide a definition of “technological capability” and “social capability”, and describe the differe...

A: Technological capability has been depicted as the association's capacity to plan and foster new inte...

Q: Is Mary Kay an international firm, a multinational firm, or a transnational firm based on its market...

A: It is evident through the contraction of the world, nations and societies which are united to work w...

Q: What Is Strategy?

A: There are online platforms on which the products could be sold. Also, the organizations are trying t...

Q: 3-6. In pure competition there are a(n) ______________ number of sellers.

A: Market competition implies the practice where businesses act as rivals to capture large share of mar...

Q: True or False: Each market segment responds to different types of media (e.g. print, direct mail, et...

A: Direct marketing refers to any form of marketing which relies on communicating directly or allocatio...

Q: Which presentation format is most consistent with the marketing concept? Why?

A: There are various ways to present the marketing of a product or service. That is through advertising...

Q: Why did the buying pattern at Starbucks depict loyalty on the part of customers toward the store? (1...

A: Customer buying pattern means the products they buy, when they buy and how they buy. Customer loyalt...

Q: Which measures the changes in the prices of a "market basket" of some 100 goods produced by typical ...

A: In the given multiple choice question, we are provided with an incomplete statement that says:- "Whi...

Q: Identify the likely prospects for your product or service

A: Segmentation is one of the most important and first activity in the process of marketing. If everyon...

Q: Channel conflict between manufacturers and retailers is likely to arise when manufacturers use _____...

A: Websites, retail stores, mail order catalogues, direct mail, email, mobile, and other indirect and d...

Q: of Nike Ski, backed by the Raml's want for Ski equipment turned into a buying power of $400 Need Dem...

A: Marketing components are aimed towards placing the right goods at the right place. The purpose is to...

Q: Each Corporation has a different strategy depending on the situation and external conditions of "PES...

A: PESTEL Analysis is a strategic framework and an acronym that breaks down possibilities and hazards i...

Q: Organizational Direction: What Will It Do?

A: Organizational direction refers to human relationships as a study of people's behavior and relations...

Q: If there's a UK company producing fertilizers, crop protection products and pharmaceuticals who's tr...

A:  - For establishing a fertilizer based organization top alternative will be the following countries ...

Q: PERSONAL AFFECT Positive Aspects. The first positive aspect I appreciate is high-standard employee ...

A: Maslow Hierarchy - One of the most well-known theories of inspiration is Abraham Maslow's hierarchy ...

Q: Evaluate Deliveroo’s business with regard to B2C and B2B market typologies. Reference key academic m...

A: Deliveroo is an online company that delivers food. CEO of Deliveroo is William Shu. It operates in 2...

Q: The new green wrap by Zaatar W Zeit is growing in the market despite its low market share. It is con...

A: The Boston Consulting Group Matrix (BCG Matrix), commonly known as the product portfolio matrix, is ...

Q: What are the three kinds of sales forecasting techniques?

A: Sales forecasting tend to make business set certain standards for its sales in a certain time period...

Q: 4 A college in a metropolitan area wishes to increase its evening-school offerings of business-relat...

A: Target Market- A group of people with certain shared characteristics that an organization or company...

Q: What three factors are used to structure sales organizations?

A: The sales organization is the department of the organization that handles jobs related to sales. Sal...

Q: Give insight about the essay: NETFLIX IGNITES GROWTH THROUGH INTERNATIONAL EXPANSION, BUT SUCH GROWT...

A: Netflix has focused on three C's to strengthen its worldwide expansion strategy: Contents Costs Com...

Q: Why do consumers shop and buy online? Read the text to learn how convenience, choice, customization,...

A: While making an online purchase, the online shoppers tend to develop some characteristics. These cha...

Q: Select a strong brand of your choice and explain reasons?

A: A strong brand is the recognisability of any company among the masses. A brand helps in differentiat...

Q: Can E-learning be defined as an e-business activity? Does it qualify as e-commerce activities?

A: E-learning is a learning process that is based on formalized instruction but uses electronic resourc...

Q: What are the six reasons consumers prefer to shop and buy online?

A: Electronic commerce is the commercial activity happening through online channels. Various giants of ...

Q: how does effective user experience design influence our digital interactions with companies online? ...

A: With increased penetration of the internet, the use of digital platforms for conducting business and...

Q: What is the eight-second rule?

A: Digital marketing is an easy method of marketing products and services. It is comparatively economic...

Q: 7 How would you evaluate Milton Friedman’s view of the social responsibility of a firm?

A: Social Responsibility is the duty that will have to be performed by every individual related to the ...

Q: What marketing metric might you use in a marketing dashboard todiscover which states have weak sales...

A: A marketing dashboard is a visual representation of the most important data needed to track key mark...

Q: When multiple standards affect your product and they are duplicate, what you should do? Take the mos...

A: Introducing a product in the market requires multiple technical and regulatory standards. The produc...

Q: Do you think market condition (e.g. boom or recession) plays a role in explaining the return variati...

A: The market condition has a very important role in determining many aspects of the economy of the cou...

Q: 3 Draw a simple organization chart for your organization.

A: The most continuous use of an organization graph is to show the construction of a business, governme...

Q: Critically analyze the major forces in the global macro environment that could affect the marketing ...

A: There are several factors which surrounds a business and affect its functioning and performance,eith...

Q: Gillette acquired Duracell because of the growth opportunities of the battery industry. Level: ? Str...

A: Due to strict adherence to the guidelines of Bartleby, while answering the question, we are allowed ...

Q: What do you think are the main reasons that people buy auto insurancer

A: Auto insurance is crucial since it offers funding protection against the chance that you incur a car...

Q: From your knowledge of MarTech stack, suggest five key technologies you would expect Deliveroo to ut...

A: The world has come online and is generating a huge amount of data each second. Firms can analyze and...

Q: 3 What is a buying center? Describe the roles as- sumed by people in a buying center and what use- f...

A: The people in a purchasing place have significant tasks to carry out. This is vital for the viabilit...

Q: has e-commerce changed the marketing of goods

A: Electronic commerce or e-commerce is the commercial activity of buying and selling taking place thro...

Q: Evaluate Deliveroo’s business with regard to B2C and B2B market typologies. Reference key academic m...

A: Deliveroo is the combination of both B2B and B2C, as it is lined with restaurants and customers at t...

Q: What specific marketing activities does Copper- tone utilize to help Coppertone grow in the marketpl...

A: A marketing plan is carried out to find out the right target segment, channel, marketing mix, etc. E...

Q: What are some advantages for the restaurants when they outsource their services .

A: When you are running a restaurant business, you cannot do all the work by yourself so you have to hi...

Q: ECO BUYING AND THE FUTURE AT TREK One of Trek’s criteria for evaluating existing and po- tential ven...

A: Disclaimer: since you have posted questions with multiples sub-parts we will solve the first three s...

Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.