Environmental scanning provides information about social, economic, technological, competitive, and regulatory forces that might affect marketing O True O False
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Environmental scanning provides information about social, economic, technological, competitive, and regulatory forces that might affect marketing
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- What does environmental scanning mean and how does it help social entrepreneurs? How does this contribute to society?lwlhat legal and regulatory issues may affect our business in both domestic and global markets?Use one micro (task) environmental factor and one macro (broad) environmental factor to analyze the business environment.
- Explain the process that a marketer can use to ensure that marketing strategies, approaches and the marketing mix meet legal and ethical requirements. Provide an example to illustrate your response.What is environmental sustainability and why has it grown in importance for marketers?Discuss Business versus Consumer Markets?