Environmental scanning provides information about social, economic, technological, competitive, and regulatory forces that might affect marketing O True O False

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter2: Strategic Planning For Competitive Advantage
Section: Chapter Questions
Problem 4LO
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Environmental scanning provides information about social, economic, technological, competitive, and regulatory forces that might affect marketing
O True
O False

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