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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question: In 1985, Coke decided to change its 100-year-old iconic formula to meet the need of young consumers. The company faced an immediate revolt. The infamous Coke debacle of the 1980’s illustrates what can happen when a marketer messes with strongly held attitudes. This is an example of:
a) Classical Conditioning
b) Nostalgia
c) Product Congruence
d) Product Involvement
e) All of the Above
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- Q1. “Understanding of consumer decision process is very important for marketers. They can create/modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one." What are the implications of different steps of consumer decision process for the marketers?arrow_forwardK13arrow_forwardWhat is the marketing term for how consumers perceive themselves? Question 9 options: a) Consumer concepts b) Individualized perception c) Consumer perception d) Self-conceptarrow_forward
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