QUESTION 41One configuration of a marketing channel entails producers selling to consumers with no intermediaries This is called a: a.limited distribution system b.conventional channel c.direct channel d.vertical marketing systemQUESTION 42Market/Product positioning seeks to put a product in a certain position in a.supermarket shelves b.minds of consumers c.company’s cost structure d.company’s human resourcesQUESTION 43Domino’s pizza sales revenues were $10 billion in 2016 with a market share of 15% of the revenues of the entire US pizza industry. Therefore the revenues of the entire US pizza industry were about a.$20 billion b.$55 billion c.$67 billion d.$80 billionQUESTION 44The process of market segmentation includes a.Developing the profile of a representative customer for each market segment b.Forecasting the market potential of each market segment c.Forecasting the market share for each market segment d.All of the aboveQUESTION 45An advertising campaign in the USA by Godiva that will cost $5 million dollars is expected to result in additional sales of 200 000 boxes of chocolate for a net profit of $20 per box of chocolates after subtracting all other costs except advertising costs. Therefore it is profitable for Godiva to a.advertise b.not advertise c.we do not know from the above information d.None of the aboveQUESTION 46The basic characteristic of a simple random sample of BMCC students is a.every student in the relevant BMCC population has equal probability of being selected b.all possible students of the BMCC population have provided information c.100 percent of all BMCC subgroups have been specifically selected d.none of the aboveQUESTION 47Consumers choose which products and services to buy so that they may a.buy the cheapest products independently of their needs b.save money c.maximize their satisfaction d.all of the aboveQUESTION 48The fact that customers are willing to pay a higher price for the Pantene shampoobrand bottle compared to the Walgreens pharmacy shampoo brand bottle is an example of a.Extra cost for building a brand in the marketplace b.Brand equity c.Intense competition in the shampoo industry d.The consumer decision-making process QUESTION 49Currently, the vacation home market is dominated by AirBnB. Among the people looking for vacation rentals, is a particular limited group of people interested in renting farms. Therefore the market segment that is focused on farm vacation rentals may be considered as a.a product mix b.a niche market c.a trademark d.an ethnocentric group of peopleQUESTION 50 Currently, market penetration for smartphones, is about 99% of the target market. Therefore we should expect at best a.High annual sales growth for companies in the smartphone industry b.Low annual sales growth for companies in the smartphone industry c.High annual profit growth for companies in the smartphone industry d.Many new companies entering and mareting new smartphones in this industry

Since you have asked multiple question, we will solve the first question for you. If you want any…

Answered: QUESTION 41 One configuration of a…

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

One configuration of a marketing channel entails producers selling to consumers with no intermediaries This is called a:

	a.	limited distribution system
	b.	conventional channel
	c.	direct channel
	d.	vertical marketing system

Domino’s pizza sales revenues were $10 billion in 2016 with a market share of 15% of the revenues of the entire US pizza industry. Therefore the revenues of the entire US pizza industry were about

	a.	Developing the profile of a representative customer for each market segment
	b.	Forecasting the market potential of each market segment
	c.	Forecasting the market share for each market segment
	d.	All of the above

An advertising campaign in the USA by Godiva that will cost $5 million dollars is expected to result in additional sales of 200 000 boxes of chocolate for a net profit of $20 per box of chocolates after subtracting all other costs except advertising costs. Therefore it is profitable for Godiva to

	a.	advertise
	b.	not advertise
	c.	we do not know from the above information
	d.	None of the above

	a.	every student in the relevant BMCC population has equal probability of being selected
	b.	all possible students of the BMCC population have provided information
	c.	100 percent of all BMCC subgroups have been specifically selected
	d.	none of the above

	a.	buy the cheapest products independently of their needs
	b.	save money
	c.	maximize their satisfaction
	d.	all of the above

The fact that customers are willing to pay a higher price for the Pantene shampoobrand bottle compared to the Walgreens pharmacy shampoo brand bottle is an example of

	a.	Extra cost for building a brand in the marketplace
	b.	Brand equity
	c.	Intense competition in the shampoo industry
	d.	The consumer decision-making process

Currently, the vacation home market is dominated by AirBnB. Among the people looking for vacation rentals, is a particular limited group of people interested in renting farms. Therefore the market segment that is focused on farm vacation rentals may be considered as

	a.	a product mix
	b.	a niche market
	c.	a trademark
	d.	an ethnocentric group of people

Currently, market penetration for smartphones, is about 99% of the target market. Therefore we should expect at best

	a.	High annual sales growth for companies in the smartphone industry
	b.	Low annual sales growth for companies in the smartphone industry
	c.	High annual profit growth for companies in the smartphone industry
	d.	Many new companies entering and mareting new smartphones in this industry