QUESTION 3 Remark:You will have 5 questions regarding the same problem but in each question the numbers will be different An advertising company offer three types of mediums: television, newspaper and radio. The cost for each medium with its audience coverage is given below. Television Newspaper Radio Cost per advertisement (S) 1500 1000 400 Audience per advertisement 102,000 36,000 15,000 The company is capable of using a number of newspaper advertisement slots up to 13. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 42% of total number of advertisement. and at least 15% of the total number of advertisements should occur on television. The weekly advertising budget is $21500. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows : T, N, R respectively Given the following objective function: Max: Z = aT + bN + cR What is the value of C? Remember: The answer box can not accept any text

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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QUESTION 3
Remark:You will have 5 questions regarding the same problem but in each question the numbers will be different
An advertising company offer three types of mediums: television, newspaper and radio . The cost for each medium with its audience
coverage is given below.
Television
Newspaper
Radio
Cost per advertisement (S)
1500
1000
400
Audience per advertisement
102,000
36,000
15,000
The company is capable of using a number of newspaper advertisement slots up to 13. Moreover, in order to balance the advertising among
the three types of media, the total number of advertisements on radio should not occur more than 42% of total number of advertisement. and
at least 15% of the total number of advertisements should occur on television. The weekly advertising budget is $21500. How many
advertisements should be run in each of the three types of media to maximize the total audience?
If we assume the number of ads on each type of meduim as follows : T, N, R respectively
Given the following objective function:
Max: Z = aT + bN + cR
What is the value of C?
Remember: The answer box can not accept any text
Click Save and Submit to save and submit. Click Save All Answers to save all ansuers.
Save All.
P Type here to search
75°F Sunny
Transcribed Image Text:QUESTION 3 Remark:You will have 5 questions regarding the same problem but in each question the numbers will be different An advertising company offer three types of mediums: television, newspaper and radio . The cost for each medium with its audience coverage is given below. Television Newspaper Radio Cost per advertisement (S) 1500 1000 400 Audience per advertisement 102,000 36,000 15,000 The company is capable of using a number of newspaper advertisement slots up to 13. Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio should not occur more than 42% of total number of advertisement. and at least 15% of the total number of advertisements should occur on television. The weekly advertising budget is $21500. How many advertisements should be run in each of the three types of media to maximize the total audience? If we assume the number of ads on each type of meduim as follows : T, N, R respectively Given the following objective function: Max: Z = aT + bN + cR What is the value of C? Remember: The answer box can not accept any text Click Save and Submit to save and submit. Click Save All Answers to save all ansuers. Save All. P Type here to search 75°F Sunny
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