Question # 2: Conduct Business Unit Analysis of Amazon, necessary details for analysis are provided bellow. Also, recommend appropriate strategy for business unit growth? Amazon's Business Units Kindle Alexa Amazon Online E-commerce Retail Amazon Prime

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Question # 2: Conduct Business Unit Analysis of Amazon, necessary details for analysis are
provided bellow. Also, recommend appropriate strategy for business unit growth?
Amazon's Business Units
Kindle
Alexa
Amazon Online E-commerce Retail
Amazon Prime
Industry
E-Вook
Market Share
Growth Rate
Kindle
41%
Nook
17%
Operators in E-Book
iPad
18%
3.3%
Android
10%
Others
14%
Industry
Smart Speakers
Market Share
Growth Rate
Amazon Alexa
37%
Operators in Smart
Speakers
Google Home
Apple Home pod
48%
69%
12%
Others
3%
Online Retail
Market Share
Growth Rate
Industry
Industry
Amazon Retail
36.1%
Best Buy
5.5%
Operators in Retail Industry
Walmart
3.80%
14.4%
Nordstorm
3.60%
Macy's
Streaming Industry
2.80%
Industry
Market Share
Growth Rate
Operators in Streaming
Netflix
55%
15.2%
Industry
Transcribed Image Text:Question # 2: Conduct Business Unit Analysis of Amazon, necessary details for analysis are provided bellow. Also, recommend appropriate strategy for business unit growth? Amazon's Business Units Kindle Alexa Amazon Online E-commerce Retail Amazon Prime Industry E-Вook Market Share Growth Rate Kindle 41% Nook 17% Operators in E-Book iPad 18% 3.3% Android 10% Others 14% Industry Smart Speakers Market Share Growth Rate Amazon Alexa 37% Operators in Smart Speakers Google Home Apple Home pod 48% 69% 12% Others 3% Online Retail Market Share Growth Rate Industry Industry Amazon Retail 36.1% Best Buy 5.5% Operators in Retail Industry Walmart 3.80% 14.4% Nordstorm 3.60% Macy's Streaming Industry 2.80% Industry Market Share Growth Rate Operators in Streaming Netflix 55% 15.2% Industry
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