Question 1: The two-way interactivity facilitated by digital platforms has contributed to a rebalancing of powers between media suppliers and consumers in favor of the latter.   A True B False

માં1. The use of customer loyalty programs, such as mobile apps, and special offers sent to a customer's smartphone is an example of ________ activities.   advertising   direct marketing   personal selling   public relations   QUESTION 16 Distribution channel conflict can occur because ________.   channel members create similar advertising to drive brand sales   brand suppliers cooperate with channel members, coordinating sales strategies   brand suppliers use more than one alternative channel of distribution, and they use prices to compete for sales   competing brands sell through the same channel members