Quality is believed to be an issue at Pizza Hut. Two approaches have been proposed to improve quality; a concentration on Service Quality and Total Quality Management Produce a briefing paper examining quality at Pizza Hut and evaluating the appropriateness of the two approaches for the company. Within your briefing paper you should: 1. Explain and differentiate between the two approaches. 2. Select one of them and explain how it could be appropriate to Pizza Hut. 3. Explain the implications of implementing your chosen approach; what it would take and what it would deliver. Make a recommendation on adoption.

Quality is believed to be an issue at Pizza Hut. Two approaches have been proposed to improve quality; a concentration on Service Quality and Total Quality Management Produce a briefing paper examining quality at Pizza Hut and evaluating the appropriateness of the two approaches for the company. Within your briefing paper you should: 1. Explain and differentiate between the two approaches. 2. Select one of them and explain how it could be appropriate to Pizza Hut. 3. Explain the implications of implementing your chosen approach; what it would take and what it would deliver. Make a recommendation on adoption.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 5DYMP

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