How would you define "Quality" in your own words? How does it effect your decision to purchase one product over another? Have you ever considered quality in the service industries? Please write about a personal experience with both poor quality service and an other example of excellent quality of service.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
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How would you define "Quality" in your own
words? How does it effect your decision to
purchase one product over another? Have
you ever considered quality in the service
industries? Please write about a personal
experience with both poor quality service and
an other example of excellent quality of
service.
1
Transcribed Image Text:How would you define "Quality" in your own words? How does it effect your decision to purchase one product over another? Have you ever considered quality in the service industries? Please write about a personal experience with both poor quality service and an other example of excellent quality of service. 1
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing