Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Subject - Strategic Management
Q1 You have been appointed as a Strategy Consultant to an Italian Luxury Sports Car manufacturing brand namely “Pagani Huayra” wanting to enter India. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen explain the categories of customers you would target alongwith the price points?
(10 Marks)
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