Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Monitor a hobby- or product-based interest group for a week. What types of motives and emotions are involved with the activity or product? What are the marketing implications of this?

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Step 1: Define marketing strategy
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Step 2: Explain the types of motives involved with the activity or product
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Step 3: Explain the types of emotions involved with the activity or product
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Step 4: Explain its marketing implications
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