• • Purchasing a mountain bike Three criteria: price, gear action, weight/durability Three types of bikes: A,B,C Developed pairwise comparison matrices I, II, III Ranked the decision criteria based on the pairwise comparison Il-Gear Action Bike A B C A 1 1/3 1/7 B 3 1 1/4 C 7 4 1 III-Weight/Durability Bike A B C Select the best bike using AHP A 1 3 1 B 1/3 1 1/2 C 1 2 1 I-Price Criteria Price Gear Weight Bike A B C Price 1 3 5 A 1 3 6 B 1/3 1 2 Gear 1/3 1 2 C 1/6 2 1 Weight 1/5 1/2 1

PLABOR МIC $7.00 -S $5.25 $4.50 MVP QLABOR 1000 1500

Alt. A Alt. B Alt. C Initial Cost $7,500 $5,000 $2,000 EUAB $1,800 $1.400 $700 Salvage $500 $200 $100 Value Life 10 10 10

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Decision making in the engineering economy is concerned with choosing the best 1. Alternative with the longest life 2. Alternative with the least cost 3. Alternative with highest revenue 4. An alternative that is the most cost-effective O 1

Your Industry Your Company WHOLESALE SEGMENT Company Average vs. Ind. Avg. Wholesale Price ($ per pair) $43.50 $53.83 -19.2% S/Q Rating (1 to 10 stars) 4.3 6.3 -31.7% Model Availability 400 300 +33.3% Brand Advertising ($000s) 12,000 14,350 -16.4% Rebate Offer ($ per pair) 0 3.40 -100.0% Delivery Time (weeks) 3 wks 2.8 wks +7.1% Retailer Support ($ per outlet) 4,500 4,675 -3.7% Retail Outlets 770 1,538 -49.9% Celebrity Appeal 0 111 -100.0% Brand Reputation (prior-year average) 80 76 +5.3% Pairs Demanded 2,365 2,413 -2.0% Gained/Lost (due to stockouts) -7 0 Pairs Sold (000s) 2,358 2,413 Market Share (%) 9.8% 10.0% -2.3% -0.2 pts Based on the above data for your company, which of the following statements is false? Your company's two biggest competitive advantages in the Wholesale Segment related to wholesale price and model availability. Your company's branded sales volume and market share in the Wholesale segment was negatively impacted by your company's S/Q rating, brand advertising,…

Why is it important for economic engineers to keep the product environmentally safe?

You have been asked to evaluate the economic implications of various methods for cooling condenser effluents from a 200-MW steamelectric plant. There are two basic types of cooling towers: wet and dry. Furthermore, heat may be removed from condenser water by (1) forcing (mechanically) air through the tower or (2) allowing heat transfer to occur by making use of natural draft. Consequently, there are four basic cooling tower designs that could be considered. Assuming that the cost of capital to the utility company is 12% per year, your job is to recommend the best alternative (i.e., the least expensive during the service life). Further, assume that each alternative is capable of satisfactorily removing waste heat from the condensers of a 200-MW power plant. What noneconomic factors can you identify that might also play a role in the decision-making process? Click the icon to view the alternatives description. Data Table icon to view the interest and annuity table for discrete…