Your Industry Your Company WHOLESALE SEGMENT Wholesale Price ($ per pair) Company Average vs. Ind. Avg. $43.50 $53.83 -19.2% S/Q Rating (1 to 10 stars) 4.3 6.3 -31.7% Model Availability 400 300 +33.3% Brand Advertising ($000s) 12,000 14,350 -16.4% Rebate Offer ($ per pair) 0 3.40 -100.0% Delivery Time (weeks) 3 wks 2.8 wks +7.1% Retailer Support ($ per outlet) 4,500 4,675 -3.7% Retail Outlets 770 1,538 -49.9% Celebrity Appeal 0 111 -100.0% Brand Reputation (prior-year average) 80 76 +5.3% Pairs Demanded 2,365 2,413 -2.0% Gained/Lost (due to stockouts) -7 0 Pairs Sold (000s) 2,358 2,413 Market Share (%) 9.8% 10.0% -2.3% -0.2 pts. Based on the above data for your company, which of the following statements is false? Your company's two biggest competitive advantages in the Wholesale Segment related to wholesale pric and model availability. Your company's branded sales volume and market share in the Wholesale segment was negatively impacted by your company's S/Q rating, brand advertising, celebrity appeal, and lack of a rebate offer. Your company had a small competitive disadvantage in expenditures for retailer support. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below-average 9.8% market share. Your company's branded sales volume and market share in the Wholesale segment was positively impacted by your company's delivery time

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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Transcribed Image Text:Your Industry Your Company WHOLESALE SEGMENT Company Average vs. Ind. Avg. Wholesale Price ($ per pair) $43.50 $53.83 -19.2% S/Q Rating (1 to 10 stars) 4.3 6.3 -31.7% Model Availability 400 300 +33.3% Brand Advertising ($000s) 12,000 14,350 -16.4% Rebate Offer ($ per pair) 0 3.40 -100.0% Delivery Time (weeks) 3 wks 2.8 wks +7.1% Retailer Support ($ per outlet) 4,500 4,675 -3.7% Retail Outlets 770 1,538 -49.9% Celebrity Appeal 0 111 -100.0% Brand Reputation (prior-year average) 80 76 +5.3% Pairs Demanded 2,365 2,413 -2.0% Gained/Lost (due to stockouts) -7 0 Pairs Sold (000s) 2,358 2,413 Market Share (%) 9.8% 10.0% -2.3% -0.2 pts Based on the above data for your company, which of the following statements is false? Your company's two biggest competitive advantages in the Wholesale Segment related to wholesale price and model availability. Your company's branded sales volume and market share in the Wholesale segment was negatively impacted by your company's S/Q rating, brand advertising, celebrity appeal, and lack of a rebate offer. Your company had a small competitive disadvantage in expenditures for retailer support. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting Wholesale sales and market share resulted in a net overall competitive disadvantage of a size that resulted in a below-average 9.8% market share. Your company's branded sales volume and market share in the Wholesale segment was positively impacted by your company's delivery time.

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