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Propose a strategic direction for Sharaf DG Give recommendations on the capabilities and processes that the company needs to develop in order to be competitive, and how to acquire them

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Propose a strategic direction for Sharaf DG
Give recommendations on the capabilities and processes that the company needs to develop in order to be competitive, and how to acquire them

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