Propose a corporate strategy for the Coffee Merchant that will apply for the next 10 years. Critically assess the competitive advantage of the company that their current strategy offers: Identify and evaluate the factors that contribute to their competitive advantage. Referring back to your analysis up to this point, identify at least 5 issues pertinent to the Coffee Merchant. Identify an appropriate option that would be the basis of their new strategy in the light of the above Prioritise the issues and select two of them. Develop at least three options relevant for the corporate strategy. Assess these options as taught and create a proposal. Identify your final choice and discuss the impact it could have on at least three stakeholder groups. Review the stages have been undertaken for this assessment have contributed insights that informed your proposal and why they were needed to ensure your proposal is robust. Make sure you demonstrate your understanding of the purpose of the taught processes and the critical learning gained.

Propose a corporate strategy for the Coffee Merchant that will apply for the next 10 years. Critically assess the competitive advantage of the company that their current strategy offers: Identify and evaluate the factors that contribute to their competitive advantage. Referring back to your analysis up to this point, identify at least 5 issues pertinent to the Coffee Merchant. Identify an appropriate option that would be the basis of their new strategy in the light of the above Prioritise the issues and select two of them. Develop at least three options relevant for the corporate strategy. Assess these options as taught and create a proposal. Identify your final choice and discuss the impact it could have on at least three stakeholder groups. Review the stages have been undertaken for this assessment have contributed insights that informed your proposal and why they were needed to ensure your proposal is robust. Make sure you demonstrate your understanding of the purpose of the taught processes and the critical learning gained.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter2: Strategic Planning In Contemporary Marketing

Section2.3: Industry Structure And Competition

Problem 1LO

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