• Prepare a mind map on the student’s learning goals for advertising. • Select an ad material and make a simple evaluation that can relate to the Advertising’s 5 Ms (mission, money, message, media, metrics) of the material.
• Prepare a mind map on the student’s learning goals for advertising. • Select an ad material and make a simple evaluation that can relate to the Advertising’s 5 Ms (mission, money, message, media, metrics) of the material.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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• Prepare a mind map on the student’s learning goals for advertising.
• Select an ad material and make a simple evaluation that can relate to the Advertising’s 5 Ms (mission, money, message, media, metrics) of the material.
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