Prepare a business report focusing on the business potential. Also, give advice on the entry mode and external risks if the decision is made to do business in the Middle East.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
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You are a consultant to a small size Company engaged in Medical Products. The company is interested to expand its business to the Middle East - Dubai. Prepare a business report focusing on the business potential. Also, give advice on the entry mode and external risks if the decision is made to do business in the Middle East.
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