PR campaign allows you to create a media narrative that positions your brand to attract a target audience without the expense of traditional advertising’. Discuss how you intend to employ your five (5) SMART acronyms in evaluating your target audience in order to have an effective PR campaign

Discuss the role of creativity and innovation in designing compelling sales promotion campaigns.

1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have? 2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics? 3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.

Explain the problems and pitfalls of allowing the audience to have control over the promotion in operations ?

How can keyword research tools assist in identifying high-value keywords for pay-per-click (PPC) advertising?

Fully describe the four types of advertising timing patterns available to marketers when launching a new product  Must be 3 pages long

Your organization specializes in selling fashionable clothes to tweens (age 10 to 12) who wear only the most carefully selected clothes that allow them to project the exact image they want to put out there, right down to their socks. The head of marketing for your company wants to augment in-store sales with sales from a social shopping platform. How might such a platform be designed to appeal to the target audience? What special issues might arise in marketing to this youthful market?

Describe the importance of choosing relevant keywords for online advertising campaigns. How can businesses optimize their keyword selection for better ad performance?

Direct Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location.  You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment.  These are at present only distributed through excusive retail outlets.  Your priority is to increase sales by direct marketing techniques.  Prepare a report setting out how you would do this in the next year. Response Mechanism How will evaluation take place and list the stages.

the term marketing refers to: a) new product concepts and improvements b) selling c) advertising and promotion activities  d) a philiosophy that stresses customer satisfaction e) planning sales campaigns