Polaris Industries manufactures all-terrain vehicles (ATVs). Since 1998, the company has turned out innovative products that have pushed it to the Number 2 spot in the industry against such tough competitors as No. 1 Honda Motor and Yamaha Motor. What caused the growth of the company was its new CEO Tom Tiller, who left a promising career at GE to take the reins at Polaris. Despite a growing national movement to highlight the environmental and safety problems posed by ATVs, the company is thriving. Under Tiller's leadership, the company's net profits have grown from $31 million in 1997 to an estimated $135 million in 2005. Supporting this program has been a series of innovations including the Ranger utility, which is a cross between a Jeep and a golf cart, and the Predator, an ATV aimed at both the sports and the recreation markets. The direct competition between Polaris, Honda, and Yamaha means the three companies have: A. a high degree of cultural similarity B. the same strategic reference points C. a problem with competitive inertia D. a low degree of resource similarity E. a high degree of market commonality

Polaris Industries manufactures all-terrain vehicles (ATVs). Since 1998, the company has turned out innovative products that have pushed it to the Number 2 spot in the industry against such tough competitors as No. 1 Honda Motor and Yamaha Motor. What caused the growth of the company was its new CEO Tom Tiller, who left a promising career at GE to take the reins at Polaris. Despite a growing national movement to highlight the environmental and safety problems posed by ATVs, the company is thriving. Under Tiller's leadership, the company's net profits have grown from $31 million in 1997 to an estimated $135 million in 2005. Supporting this program has been a series of innovations including the Ranger utility, which is a cross between a Jeep and a golf cart, and the Predator, an ATV aimed at both the sports and the recreation markets. The direct competition between Polaris, Honda, and Yamaha means the three companies have: A. a high degree of cultural similarity B. the same strategic reference points C. a problem with competitive inertia D. a low degree of resource similarity E. a high degree of market commonality

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter17: Advertising And Public Relations

Section17.2: Greenwashing Harms Companies And Consumers

Problem 1C

See similar textbooks

Similar questions

In 2009, Detroit, Michigan experienced an aggressive recession as compared to the rest of country. With unemployment rates topping 15%, the city was faced with many challenges financially, economically, and socially. In addition to the financial challenges, the city was also experiencing political instability and corruption. Various major city officials were being investigated for fraud, bribery, and other criminal charges. Spirit Electric, operating as a natural monopoly, was the only company in the area providing electric services to Detroit households. Like many other companies, it was experiencing financial difficulties and could no longer continue without some intervention. This was mainly due to high operating costs, foreclosures in the area, and the fact that many households were not paying their bills. As a result, Spirit Electric came to a standstill in the latter part of 2009. Matt Green, Spirit Electric CEO, gathered the Board of Directors and determined that the company…
Regarding the Volkswagen emissions scandal, please respond to the following questions: What led to the scandal?How did it happen?Why was the "cheating" carried out?Who was injured?Who gained?How was it possible that such a thing could happen? What steps have been taken to remedy the situation?Have customers forgiven the corporation for its actions?What steps has the business taken to ensure that similar problems won't occur again?Did rival businesses commit the same "cheating"?What else, aside from penalties and jail time, can be done to discourage businesses from acting in this way?
It is alleged in cases that several shops in Kamanjab Namibia are selling expired food or worst case scenarios they sell rotten food which could pose a health hazard to unsuspecting consumers. Identify any five basic ethical principles that were violated in the article.Source: https://neweralive.na/post/kamanjab-shops-sell-expired-food
Uber allowed people to book and share rides in privatecars via their smartphones. With its headquarters in theUS, it operates in 60 countries and has a strong presence in the Asia–Pacific region. This case study explores Uber’s development and growth, first in the US, then its global expansion and subsequent foray into China. Despite enjoying international success with deep penetration in major cities, Uber flopped in the Chinese market. Critically discuss Uber’s solutions to dealing with THREE global challenge trendsmentioned above. Relevant information from the case should be included. Providerelevant references to the key theories and practices to support the discussion.Relevant examples of other companies in that industry should also be incorporated asa comparison.
India is home to some of the world’s deadliest roads. However, international automobile makers do not provide standard safety features in entry-level cars sold in India that are required in other developed countries. India’s death toll on the roads has ranked top in the world for eight straight years, exceeding 130,000 fatalities a year. Despite this, automakers strip safety features such as air bags and antilock brakes out of the cars most people in India drive. They argue that Indian consumers cannot afford or are not willing to pay for safety features that could increase the cost of the car by 30 percent or more. Some manufacturers have begun to offer more safety features as standard in their models. But other producers are offering them only as an option, and some are not offering them at all to maintain price competitiveness. Is it right for manufacturers to include product safety features that are known to save lives in countries that require them but not to include such features…
Uber is now a successful ride sharing global business. Starting from a start-up, this business has extended both scale and scope economies. Suppose you are hired by this company as a business analyst. You need to report the following issues and prepare a response for each: a. Identify the changes in demand and supply conditions of the ride sharing segment of this business during any pandemic period. b. In this context, identify and analyse the role of innovation in expanding this business in the future.
Case One: Facebook Moves into E-Commerce On the social networking site Facebook, users create profiles that allow them to connect with friends, organizations, and companies through posts and ads that appear in their personal News Feed as well as through Pages that are designed to help organizations and companies connect with interested users. And with more than 1.4 billion active users, including 900 million who visit the site every day, Facebook represents a huge potential online marketplace. Over the years, Facebook has experimented with many different features designed to help marketers connect with prospective customers—from banner ads to sponsored links to highly visual engagement ads that allow advertisers to show several clickable images or videos within a single News Feed ad. Although Facebook has incorporated ads for some time, it is now focusing more intently on tools that make it easier for customers to purchase something immediately based on an ad they see—ideally, all…
India is home to some of the world’s deadliest roads. However, international automobile makers do not provide standard safety features in entry-level cars sold in India that are required in other developed countries. India’s death toll on the roads has ranked top in the world for eight straight years, exceeding 130,000 fatalities a year. Despite this, automakers strip safety features such as air bags and antilock brakes out of the cars most people in India drive. They argue that Indian consumers cannot afford or are not willing to pay for safety features that could increase the cost of the car by 30 percent or more. Some manufacturers have begun to offer more safety features as standard in their models. But other producers are offering them only as an option, and some are not offering them at all to maintain price competitiveness. Discuss world organizations that assist companies in developing and abiding by global standards to protect consumers worldwide.
Janice Edwards was employed as the new General Manager of Coblenz Boutique Hotel located in Grenada. Janice took up her post in January 2022 as the world was slowly climbing out of the effects of COVID-19. She is now faced with a unique issue at her organization, a very young workforce and it has been increasing difficult to find anyone with institutional knowledge or experience. During the pandemic, Coblenz Boutique Hotel had to find unique ways to cut cost and stay afloat, such as offering its aging workforce over the age of 55 to proceed on early retirement. Now her workforce does not even resemble her clientele, who are retirees in the winter of their life looking for a quiet affordable get-away. The younger employers lack the patience and are often unable to relate to the guests. Janice knows that a multi-generational workforce is the key to the business success. You have been employed as the Human Resource Manager to assist Janice. QUESTIONS (a) Provide two (2) justifications for…
Janice Edwards was employed as the new General Manager of Coblenz Boutique Hotel located in Grenada. Janice took up her post in January 2022 as the world was slowly climbing out of the effects of COVID-19. She is now faced with a unique issue at her organization, a very young workforce and it has been increasing difficult to find anyone with institutional knowledge or experience. During the pandemic, Coblenz Boutique Hotel had to find unique ways to cut cost and stay afloat such as offering its aging workforce over the age of 55 to proceed on early retirement. Now her workforce does not even resemble her clientele, who are retirees in the winter of their life looking for a quiet affordable get-away. The younger employers lack the patience and are often unable to relate to the guests. Janice knows that a multi-generational workforce is the key to the business success. You have been employed as the Human Resource Manager to assist Janice. Recommended and explain four (4) strategies to…
The EasyWay Pearl Tea (www.easywaytea.com.au) case study reveals a successful franchised product from Taiwan, Asia that is sweeping Australia, East Asia and both North and South America. Assuming that you are to consider operating this franchise in your country, you will need to do a study whether this drink will do well/will not do well in your country. The question is whether it will be a successful/unsuccessful franchise in your country. You are to answer the questions based on your understanding of the consumers in your country with regards to: Question: The likely buyer of this drink in your country? Give reasons to support your answer. Is that a big/small market? Very simple answer needed, no word limitation
The EasyWay Pearl Tea (www.easywaytea.com.au) case study reveals a successful franchised product from Taiwan, Asia that is sweeping Australia, East Asia and both North and South America. Assuming that you are to consider operating this franchise in your country, you will need to do a study whether this drink will do well/will not do well in your country. The question is whether it will be a successful/unsuccessful franchise in your country. You are to answer the questions based on your understanding of the consumers in your country with regards to: Question b): The likely product(s) that will either appeal/not appeal to the customers? Give reasons to support your answer. Very simple answer needed, no word limitation

SEE MORE QUESTIONS

Recommended textbooks for you

MARKETING 2018

Marketing

ISBN:

9780357033753

Author:

Pride

Publisher:

CENGAGE L

MARKETING 2018

Marketing

ISBN:

9780357033753

Author:

Pride

Publisher:

CENGAGE L

SEE MORE TEXTBOOKS

GET THE APP

About FAQ Academic Integrity Sitemap Document Sitemap

Contact Bartleby Contact Research (Essays)High School Textbooks Literature Guides Concept Explainers by Subject Essay Help Mobile App

GET THE APP

Privacy

Your CA Privacy Rights

Your NV Privacy Rights

About Ads

Manage My Data

bartleby, a Learneo, Inc. business

	A.	a high degree of cultural similarity
	B.	the same strategic reference points
	C.	a problem with competitive inertia
	D.	a low degree of resource similarity
	E.	a high degree of market commonality