Please explain asap and give examples

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section16.2: Picture Perfect: The Success Of Product Placement
Problem 1C
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Please explain asap and give examples
Illegal Price Advertising
Deceptive price advertising uses misleading or false statements in advertising and promotion and is
usually illegal. Deceptive or false advertising is the use of misleading or outright false statements by
companies in their advertising and promotional material. Depending on the type and the severity, deceptive
advertising is usually illegal, because it is recognized that advertising has the potential to persuade people to
enter into commercial transactions that they may otherwise avoid. However, advertisers still find ways to
deceive consumers in ways that are legal or technically illegal but unenforceable.
Transcribed Image Text:Illegal Price Advertising Deceptive price advertising uses misleading or false statements in advertising and promotion and is usually illegal. Deceptive or false advertising is the use of misleading or outright false statements by companies in their advertising and promotional material. Depending on the type and the severity, deceptive advertising is usually illegal, because it is recognized that advertising has the potential to persuade people to enter into commercial transactions that they may otherwise avoid. However, advertisers still find ways to deceive consumers in ways that are legal or technically illegal but unenforceable.
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