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List and describe the five international strategies and discuss how they are used to enter new foreign markets and when is each most useful?
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- Define and discuss each of the major strategic options from which firms may choose when entering foreign markets, then rank them in order from least risky to most risky.List the advantages and disadvantages of different ways of entering the global market and the effect of the external environment on the firm’s marketing mix?Explore two possibilities a company can enter a foreign market such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?
- International trade theories can be classified as: Select one: a. Product Life Cycle Theories b. Absolute Advantage and Comparative Advantage c. Country based and firm based d. Globalization and modernizationHow and why differing market conditions across countries influence a company’s strategic choices in international markets?Organizations choosing to enter global markets have several strategies available, including exporting, licensing, joint ventures, direct investment, and importing. What are the advantages and disadvantages of each strategy?
- There are multiple ways a company can enter a foreign market. Explore two possibilities such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?the various international market entry strategies and various export entry modes. a)Identify and discuss the market entry strategies. b)Discuss the various forms of export entry modes.Discuss and explain all international business strategies as addressed in the course
- Discuss the following internationalisation strategies and identify TWO risks associated with each of the strategies: Home Replication strategy & Global strategyCritically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.What is the difference between a multidomestic marketing strategy and a global marketing strategy? What do companies have to take into consideration when choosing their global marketing strategy?