PIZZA MIA: Aggressive "On the Dot" Campaign Pizza Mia promises to give the next pizza for free if its delivery cannot be met within 30 minutes from the time the order was taken. This is in line with its "no more late" promo. The said campaign generated an 18% increase in delivery since it started the promotion in 2007. The promo has raised a lot of questions -- Will deliveries be made in time? Will the product arrive in a satisfactory condition? -- All of these issues must be monitored by the company to ensure customer satisfaction. What is certain about this offering is the buying motivation it puts on the household segments.

How can you create a clear target that focuses on the motivations that affect customers'decisions, upon which you'll build your marketing program? ироп Understand the drivers of purchase so you can begin to select the tactics most likely to affect the behavior you desire.

"Consumer Behavior and the Buying Process", there is grid outlining the dynamics of buyer types across phases in the purchase process. As a consumer, you probably exhibit tendencies towards all at some point, but exhibit a dominant dynamic buyer type more than the others listed. What type are you? Explain your thought and decision making process as you evaluate your consumer purchases.

1. Explain five benefits of marketing in business with example of each? 2. Discuss the steps involved in buyers'(consumer) decision making process. Answer the question with an example