[Pear] The newest Pear phone that was just released has a special holographic video chat featurethat no other phone has, and people are lining up around the block at the Pear stores to get theirhands on one of these phones. Pear, Inc. has its factories working 24-7 to keep up with demand.Tori feels that the best business orientation for the new Pear phone is a sales orientation, while Jadethinks that a production orientation is best. Andre thinks price orientation would be mostsuccessful; Beck feels that a marketing orientation would be best; and Cat thinks that a promotionorientation would be the most successful. Whose business orientation is most appropriate for thenewest Pear phone?O CatO AndreO BeckO ToriO Jade

There are different concepts used by companies such as a production concept, marketing concept,…

Answered: Pear] The newest Pear phone that was…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Clarifying target markets, outlining sales goals for each product or sevice, and describing a company's annual marketing mix are all purposes of a marketing plan. true or false?
Rita has set up a company to manufacture and market GPS tracking systems for cross country runners who like to go on trails in uninhabited areas. A GPS could help if someone gets lost while running on these types of trails. Rita is trying to figure out which approach she will use to bring awareness to her product. She is also trying to understand who her customer would be. She has decided a sales orientation would be best suited for her new product. Questions What are important considerations for and against using a sales orientation approach? In your answer discuss what a sales orientation is and why it might or might not work for Rita. Which orientation do you think would best be suited for this type of product and why? (Explain how this chosen orientation would be beneficial for this business.)
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In the world of children’s television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com. Sprout does not target only kids, however. It targets preschool families—households that have one or more preschool-age children. Parents need to be involved with their children’s viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout’s promotional efforts are geared toward parents as well as children. Which target marketing strategy best describes Sprout’s efforts? Support your choice.

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