
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Transcribed Image Text:QUESTION 5
Pam listens carefully to what her coworkers
have to say because she knows how
important it is to take into account other
opinions. What internal factor affects Pam's
perception?
a. familiarity
b. personality
c. learning
d. contrast
Expert Solution

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Step 1
Perception refers to the way in which a person sees the environment. Or in other words, perception is the process by which a person makes his opinion about the environment that includes people, activities, things, experiences, etc. It is affected by three factors which are as follows.
- Internal factors
- External factors, and
- Symbolic factors.
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