Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Perception refers to the way in which a person sees the environment. Or in other words, perception is the process by which a person makes his opinion about the environment that includes people, activities, things, experiences, etc. It is affected by three factors which are as follows.
- Internal factors
- External factors, and
- Symbolic factors.
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